热门专业论文: 英语论文 日语论文 法语论文 俄语论文 德语论文 西语论文 韩语论文 越南语论文 阿拉伯语论文

新经济形势下超市综合竞争力分析.doc

资料分类:精选论文 高级会员(sana0722)提供原创论文资料更新时间:2016-06-11
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:20141
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

摘 要:改革开放以来,我国宏观环境发展态势良好,同时国家注重商业领域的投入,这为我国零售业的发展提供了广阔的发展空间。而超市作为零售业态的主导形势之一,对零售业的发展具有深远影响。近年来,我国超市得到了突飞猛进的发展,但也应看到在其发展过程中暴露了许多问题。随着中国加入WTO后,一些世界零售巨商如如沃尔玛、家乐福、麦德龙等纷纷开始抢占中国市场。这对我国零售业尤其是超市的发展形成了巨大的竞争压力。

   本文首先对我国超市发展所处的经济形势进行分析,接着对超市的定义、发展、特征等进行了简单阐述,在此基础上并对国外大型优秀超市的发展进行了分析。其次,对我国超市的发展所处内部环境和外部环境进行SWOT分析,清楚认识我国超市发展所处的优势、劣势、机会、威胁。最后,在基于SWOT分析的基础上提出有利于提高我国超市综合竞争力的策略。

关键词:新经济形势  超市  综合竞争力

 

ABSTRACT:Since the reform and opening up, the development situation of China's macro environment is good, while countries focus on business investment, provides a broad space for development for the future development of retail industry in china. The supermarket as one of the leading position in retail trade, has a far-reaching influence on the development of the retail industry. In recent years, China's supermarket has make a spurt of progress of development, but should also be seen in the development process exposed many problems. With China's accession to the WTO, some of the world's retail giants such as WAL-MART, Carrefour, Metro, have started to seize the Chinese market. This is particularly the development of supermarket formed tremendous competitive pressure on China's retail industry.

   This paper first of China's development of the economic situation analysis, and then to the supermarket definition, development, characteristics were briefly introduced, analyzed on the basis of this and the large foreign excellent supermarket development. Secondly, the development of China's supermarket at the internal and external environment SWOT analysis, a clear understanding of the development of supermarket in China's strengths and weaknesses, opportunities, threats. Finally, based on the SWOT analysis is proposed to increase the competitiveness of China's supermarket strategy.

Keywords:The new economic situation; supermarket; Comprehensive competitiveness

论文资料贡献者对本文的描述:近些年,在国家政策的鼓励下我国超市发展取得了显著成效,但与国外超市相比,在企业的经营管理、规模、价格、资金、人才等方面还存在一定的差距。首先,在经营管理上,我国大多......
相关论文题目: