摘要：被西方文化霸权边缘化的中国电影，面临着国内市场繁荣而国际市场萧条的悖论。好莱坞大片几乎把中国电影推向了一个视觉殖民时代。然而，“一带一路”倡议为中国电影走出国门、抵制文化霸权提供了新的机遇。

本研究以电影《玄奘》为例，考察中国电影在国际市场上的传播策略。研究发现，中国电影缺乏地域布局和顶层设计。最后，对“一带一路”倡议下的中国电影国际化战略提出建议。

关键词：“一带一路”战略；文化霸权；中国电影；《大唐玄奘》

Contents

Abstract

中文摘要

1. Introduction-1

1.1 Research Background-1

1.1.1 The overall blooming Chinese film industry-1

1.1.2 The dilemma of Chinese film communication under the Western cultural hegemony-2

1.1.3 New opportunities -2

1.2 Research Objectives-3

1.3 Research Significance-4

2. Theoretical and Methodological Frameworks-5

2.1 Said’s research on cultural hegemony-5

2.2 Chinese discourse studies-5

2.3 Research of domestic scholars on the Belt and Road Initiative-5

2.4 Gaps in cultural analysis of the Belt and Road Initiative in the field of International Studies-6

3. Case Study: Xuan Zang-8

4. Results-11

4.1 Analysis of the communication mode of successful works-11

4.2 Locate the shortcomings of Xuan Zang-14

5. Conclusion-15

5.1 Research summary-15

5.2 Reflections and suggestions on the internationalization strategy of Chinese films under the Belt and Road Initiative-15

5.3 Suggestions for global communicative of Chinese films-16

References-18