Abstract: University motto is the soul of campus which can reflect educational philosophy and characteristics. University motto plays an important role in external publicity. Through the analysis of the linguistic features of the university mottos and the contrast of the differences between Chinese and western university mottos, this study makes people know more about university motto which is a unique type of text. In addition, this study aims to the problems and strategies of translating the Chinese university mottos in a bid to make students both at home and abroad understand the culture spirit of universities and educational philosophy as well. This study intends to make people have a good knowledge of the universities, and then further promotes the students to communicate and learn with each other.

Key words: university mottos, linguistic features, strategies of C-E translation

CONTENTS

Abstract

中文摘要

1. Introduction1

2. Comparison of Linguistic Features of University Mottos..1

2.1 The Linguistic Features of English University Mottos  

2.2 The Linguistic Features of Chinese University Mottos

2.3 The Similarities and Differences of These Two University Mottos

2.3.1 The Similarities

2.3.2 The Differences

3. The Problems and Strategies of University Mottos’ C-E Translation....5

3.1 The Problems of University Mottos’ C-E Translation

3.2 The Strategies of University Mottos’ C-E Translation

3.2.1 Translation of Culture Factors

3.2.2 The Vocabulary Characteristics in Target Language

3.2.3 The Structures in Target Language

3.2.4 The Translation of Rhetorical Devices

4. Conclusion11

Bibliography.13

Acknowledgements..14