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摘要：在具备大数据和云计算等技术的互联网金融影响下，传统商业银行既面临着挑战，也面对着机遇。本文以招商银行为例，运用比较分析法和
S.W.O.T 分析等方法探讨了互联网金融背景下，商业银行理财业务的发展。本文认为，互联网金融的发展弱化了银行金融中介的角色，动摇了银行的垄断地位，但同时也使得银行有机会拓宽客户和渠道，降低业务成本。
关键词：互联网金融 商业银行 理财业务
目 录
摘 要
Abstract
Contents
1Introduction-1
2Characteristics of Internet Finance-2
2.1Different Target Customers-2
2.2Conveniency and High-Efficiency Based on Internet Platform-3
2.3The Use of Big Data-4
2.4Lower Cost of Financial Service-5
2.5Lack of Regulation-5
3The Impact of Internet Finance on Traditional Commercial Bank’s Financial Services and Products-6
3.1Analysis of The Impact Mechanism of Internet Finance on Traditional Commercial Banks’ Financial Product-7
3.2Development of Commercial Bank Financial Product and Services Under The Impact of Internet Financial Product-8
3.2.1The Change of Operating Method of Financial Services-9
3.2.2Innovation in Financial Product-9
4S.W.O.T Analysis of China Merchants Bank and Its Financial Product Development Under The Impact of Internet Finance-10
4.1Strength-10
4.2Weaknesses-10
4.3Opportunities-11
4.4Threat-11
5Implications and Suggestions of The Development of Traditional Commercial Banks Under The Impact of Internet Finance-12
6Conclusion-14
References-15
Acknowledgments |
