Abstract: As a common social phenomena, gift giving reflects the essence of a culture.This paper first describes briefly the definitions of gift, gift giving and culture value.Through the analysis of some aspects of gift giving, the author compares gift givingbehaviors in China and America from the perspective of cultural value, aiming to helpreaders to comprehend the differences of gift giving behaviors between the twocultures, hence avoiding cultural misunderstandings and raising the possibility ofsuccessful and efficient cross-cultural communications between the two countries. 

Key words: gift giving; cultural value;cross-cultural communication